Why Your Website Isn’t Ranking (And How GSC Can Fix It)

Google Search Console Validation Fixes -Listbusinessprofile

If you're frustrated that your website isn't ranking, you're not alone. Many business owners face this issue without realizing how easily it can be resolved using Google Search Console (GSC). In 2025, when SEO competition is fiercer than ever, using free tools like GSC smartly can make or break your visibility on Google.

In this article, you’ll learn why your site may not be appearing in search results—and more importantly—how to fix it using Google Search Console. If you’re wondering how to increase your website traffic organically or why your Google Business Profile isn’t showing up properly, keep reading.

What Is Google Search Console and Why It Matters

Google Search Console is a free platform provided by Google that allows webmasters, marketers, and business owners to track and troubleshoot their website’s performance in Google Search.

It tells you:

  • What keywords your site ranks for

  • How often people click on your links

  • Whether your website is properly indexed

  • Mobile usability and performance metrics

Question: Have you ever checked if your top-performing pages are actually getting indexed?

Signs Your Website Isn’t Ranking Properly

Before fixing, let’s identify the symptoms:

  • Your pages aren't showing in Google

  • You see a sudden drop in organic traffic

  • Your site has indexing issues or manual actions

  • Your Google Business Page is not linked or optimized

  • Low visibility despite publishing high-quality content

If you notice any of the above, it’s time to use Google Search Console for SEO rescue.

Step 1: Verify and Set Up Google Search Console

You can’t fix what you can’t see. Begin by setting up GSC for your website.

How to Set It Up:

  1. Visit search.google.com/search-console

  2. Click “Add Property” and enter your domain

  3. Choose either Domain (covers all subdomains) or URL-prefix

  4. Verify through DNS, HTML file upload, or your Google Analytics account

Tip: If you’re also managing your google my business account, use the same Gmail ID across services for smoother integration.

Step 2: Understand the Performance Report

This tab shows what search terms (queries) bring users to your site.

Look at:

  • Click-through rate (CTR)

  • Total impressions

  • Average position

  • Top pages and keywords

Example: A user found that their blog post ranking on position #9 had a low CTR. They rewrote the meta description and moved up to #5, resulting in a 40% boost in organic traffic.

Question: Are your most valuable keywords ranking below page one?

Step 3: Submit Your Sitemap for Faster Indexing

A sitemap tells Google which pages to crawl.

Steps:

  1. Create a sitemap (use tools like Yoast or Screaming Frog)

  2. Go to GSC > Sitemaps

  3. Enter sitemap.xml and click “Submit”

This is a Technical SEO best practice that ensures all your content is crawled regularly.

Note: Don’t forget to link to your sitemap in your website’s robots.txt file.

Step 4: Fix Indexing Issues

Head to the Pages tab in GSC and look for errors:

  • Pages with redirect errors

  • Pages marked “noindex”

  • Duplicate content

How to Fix:

  • Update robots.txt

  • Use canonical tags

  • Remove or redirect broken pages

Pro Tip: Make sure your Google Business Profile Manager includes links to your updated and indexed pages for a better local ranking.

Step 5: Monitor Core Web Vitals

Google uses page speed, visual stability, and interactivity as ranking factors.

Key Metrics:

  • Largest Contentful Paint (LCP)

  • First Input Delay (FID)

  • Cumulative Layout Shift (CLS)

Question: Is your mobile site loading in under 3 seconds?

If not, work with your dev team to compress images, remove unused CSS/JS, and use lazy loading.

Step 6: Improve Mobile Usability

Most of your traffic in 2025 will come from mobile users.

Use GSC to:

  • Spot mobile usability errors

  • Test how your content looks on mobile

Quick Fix: Avoid popups and large elements that shift layout.

Example: One business noticed 80% of users left the homepage within 5 seconds. After fixing mobile design, bounce rate dropped by 35%.

Step 7: Enhance Your Local SEO Using GSC

Want to increase your website traffic organically for local searches?

Do this:

  • Use location-specific keywords

  • Link your website with your google business page

  • Track top-performing local pages

  • Add schema markup

Related Keywords: list my business on Google, add business to Google, creating a Google Business Page

Example: A local bakery optimized their homepage with "Bakery in New York" and added FAQ schema. In 30 days, they moved from page 4 to local 3-pack listings.

Step 8: Use URL Inspection for Underperforming Pages

This tool shows if a URL is indexed and what issues exist.

Steps:

  1. Paste the URL into the top search bar

  2. Check indexing, enhancements, and last crawl date

  3. Fix issues, then click “Request Indexing”

SEO Hack: Always inspect newly published content to ensure quick indexing and visibility.

Step 9: Integrate GSC Data Into Your Content Strategy

Use insights to:

  • Update content with low CTR

  • Optimize top-ranking content for better conversion

  • Identify rising queries to create new blog posts

Example: Our team helped a client identify rising keyword trends using GSC. By publishing 3 optimized articles in one week, they generated a 60% traffic boost.

Step 10: Track Progress Monthly

SEO takes time—but it must be tracked.

Create a monthly SEO dashboard to track:

  • Number of indexed pages

  • New backlinks

  • Increase in impressions and clicks

  • Google’s update impact on ranking

Question: Have you set monthly SEO KPIs aligned with your content calendar?

Bonus: Connect GSC with Other Tools

Tools to Integrate:

  • Google Analytics: For deeper insights

  • Google Ads: Track paid vs organic

  • Third-party SEO tools like SEMrush or Ahrefs

Pro Tip: Sync GSC data to your Digital Marketing Services dashboard to guide campaign decisions.

Final Thoughts: Why GSC Is a Must-Use in 2025

Your website not ranking isn’t always a content issue—it’s often a visibility and technical flaw. Google Search Console is your key to finding, understanding, and fixing those flaws.

From identifying low-hanging keyword opportunities to fixing broken pages and improving mobile usability, it covers every aspect of SEO optimization. Whether you’re a solo entrepreneur or managing a growing business, using GSC weekly can dramatically improve your search performance.

And if you’re overwhelmed?

Let Listbusinessprofile assist you with:

  • Technical SEO audits

  • Google Business Page creation

  • Local SEO implementation

  • Full SEO strategy based on real GSC insights

Still wondering how to increase website traffic organically?

Drop your query or reach out to our experts at (91)-888-710-4912 today.

Stay tuned for our next blog: Mastering Local SEO with Google Business Profile Manager.

Location: United States

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